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There is no marketing plan that is fool-proof because even itself is a strategy. For any marketing strategy to be effective, it should be able to convert some customers and for this to happen there are some important qualities to be kept in mind. For any plan to be effective and successful, it has to be first implemented. The five qualities are outlined below and clearly explained.
Product focus is not simple as it always is focused towards the market. The product released into the market varies according to the trend, gender and age of the population. Take an example of working class women in different ages, what a woman in their 50’s would prefer to wear is not what a woman in their 20’s desire. when the product to be marketed is shoes, shoe how the short women could appear taller in them to make the campaign to be effective.
it is important to make sure that the focus on the market is clearly articulated. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and eventually result in losses. When it comes to market focus, make sure that the trending fashion as well as sex and age of the market is clearly articulated. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. Sometimes, you may find that your targeted audience has a range of taste, it is then important to divide the market into conquer, divide and choose.
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Any product to be marketed should be quantifiable in terms of numbers. There is no information that is not important, therefore even if information is minor it should be included. In order to know the return on investment, it is important to make sure that your marketing strategy is measurable.
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In order to achieve better results from your strategy, it should be accountable as well as show some level of responsibility. each individual in the marketing team should have a specific role to achieve as well as results to be seen. At the same time paying attention to individual’s accountability helps you keep a vigilant eye on their handling of responsibilities. Achievers should be rewarded while failures should be reprimimanded. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the outcomes.
A marketing plan is always like a process and therefore it should handle all the relevant steps.